The choice of shipping is also a first step which will have to be supported by closer attention paid to the type of ship and the fuel it employs.Īt the same time, Apple is committed to supporting broader efforts to decarbonize the shipping industry, such as by being a member of the #FirstMoversCoalition, and by supporting analysis to identify pathways for developing sustainable fuels.The tradition, which began in 2017 under coach Mark Richt, will not carry into the Mario Cristobal era. By avoiding activities that generate carbon, significantly expanding renewable energy across the company’s corporate operations and supply chain, and designing with recycled and renewable materials, Apple has so far reduced total emissions by over 45%. Apple’s plan centers on an aggressive 75% reduction in overall carbon emissions from 2015 levels.
In 2020, Apple had in fact announced Apple 2030, a bold strategy to be carbon neutral across its entire value chain. And transporting products around the world makes up about 9 percent of Apple’s comprehensive carbon footprint, an important one to minimize.Ĭarbon neutrality by 2030 is a goal that would align them with other multinational giants the likes of IKEA, L'Oréal, Microsoft, Nike, Unilever and more, which have all committed to Net Zero. A minimal inventory in Apple-fashion is still a determining amount, with iPhones being 2% of all transpacific airfreight volume ( Flexport) during product launch week.Īn 18,000 TEU boxship emits < 1% of the carbon of an air freighter per tonne-mile: sea movements are an incredibly powerful emissions-reducer, even without the use of a green bunker fuel for the ships. Looking at Apple’s supply chain practices will have you realise that they adopt a very efficient “just in time” model, where demand-driven air freight allows the maintenance of minimal inventory. Yet vs many others it will set foot on the green path by increasing ship usage over airplane, reducing transportation emissions by 95%. Much like a lot of other retailers, Apple too emphasises its green initiatives and results. Going green by switching not to new materials or fuels, but to sea transport. The iPhone 15 and what else are announced this month by Apple? Roar Adland (Ph.D., FICS), Sevita Kondyliou, Steven Jones FRSA, Richard Matthews, Andrew Gallagher, Andrew Finn, Henriette Van Niekerk, Ulf Bergman, Basil Karatzas, Charles Haskell, Adam Kent, Kartik Spratt, Burak Cetinok, Renato Rosano, Vivek Srivastava, Ioannis (Jannis) Kostoulas, Fotios Katsoulas, Andrew Scorer, Simon Ward, Simon Bergulf, James Frew, Michelle Wiese Bockmann, Mhairi Rutledge, Faye Koutsochristou, Alina Novikova, Jonathan Roach, Lesley Bankes-Hughes What other options are available to shipping's long tail of privately held small ship owning companies? But for some the cost of remaining in shipping will be too high and their capital could be better employed elsewhere.
Buy voluntary carbon #offsets or obligatory #carbonallowances (let's assume the EU #ETS is joined / replaced by a global carbon price regime)Ĥ. Do none of the above and eventually be frozen out of the market. That means either #biofuels or #efuels, both of which should become relatively less expensive as production increases and as carbon prices on traditional fuel oil and gasoil go global.ģ. Wait until low-emission vessels become available in the second-hand market.Ģ Buy low-emission fuel to run their extant fleets. In any case, the #shipyards would not have capacity to meet demand if all the small owners were to place orders.ġ. Many won't be able to raise the finance to order #newbuildings without long-term #charters to secure cash flows. My view on this is that those small owners usually buy second hand ships and operate them in the #spotmarket. The survey also found that owners of fewer than 20 ships were dominated by conservatives (55%), followers (42%) and just 3% were deemed frontrunners when it comes to decarbonisation." The article mentions "A recent survey of the owners of more than 14,000 ships, conducted by the Global Centre for Maritime Decarbonisation and Boston Consulting Group, found that only 27% of those polled had a solid decarbonisation road map in place. This week there was a good editorial about #shipping's long tail of small owners and their attitude to #decarbonisation.
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